brand | Joonique

Your Elevator Pitch Should Not Be a One Trick Pony

brand, business, communications, emerging companies, entrepreneurship, investors, startups
Joon Shin +
29 Mar 2019
0 Comments

TLDR: One size does not fit all, regarding elevator pitches, so stop treating it like it is. There are plenty of articles out there that give awesome guidelines of how to craft an elevator pitch for startups but I find most of them to be too static for my taste. I feel they mostly regard an elevator pitch as a ...

Credible Branding Starts from Within

brand, communications, corporate culture, in the lights, leadership, vision
Joon +
19 Mar 2014
2 Comments

For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...