Credible Branding Starts from Within

• brand, communications, corporate culture, in the lights, leadership, vision
• Joon+
• 19 Mar 2014
• 2 Comments

For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...

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