business | Joonique

Your Elevator Pitch Should Not Be a One Trick Pony

brand, business, communications, emerging companies, entrepreneurship, investors, startups
Joon Shin +
29 Mar 2019
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TLDR: One size does not fit all, regarding elevator pitches, so stop treating it like it is. There are plenty of articles out there that give awesome guidelines of how to craft an elevator pitch for startups but I find most of them to be too static for my taste. I feel they mostly regard an elevator pitch as a ...

Abstracting Businesses Using the 7P’s (People, Process, Product, Platform, Phase, Profit & Plan)

business, employees, frameworks
Joon +
23 Feb 2015
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I am frequently asked how I’m able to traverse different industries and markets, while providing as much strategic value as possible for each enterprise, whether it’s a startup or a firmly established company. Although I sometimes share this framework with those who I work directly with, I am now publicly sharing how I view, analyze and act, based on years ...