Credible Branding Starts from Within
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...
Continue ReadingCombining One’s Emotional Intelligence with Ethos, Pathos and Logos in Business
Oftentimes, I find myself referring to Aristotle’s modes of persuasion or appeal in context to building meaningful relationships in business: ethos (credibility, ethical appeal or “character”), pathos (emotional), and logos (logical). Whether people are aware of the different tools at-hand, many use the different modes in varying degrees for different situations and people. In terms of the types of social ...
Continue ReadingFear of Change and Losing (Percieved) Control and How They Relate to Fear of Success
Although kainophobia and agoraphobia are rarely used in the context of everyday conversation, there are tell-tale signs of those who demonstrate a significant level of fear in both change and loss of (perceived) control – not necessarily at the level of uncontrollable fear that kainophobia or agoraphobia are defined as but still significant enough that it’s palpable. I think it’s ...
Continue ReadingI Hate the Term “Multitasking” – It’s More Like Hyper-Reprioritizing and Hyper-Switching
Ugh. I overheard someone criticizing another person of not being good at “multitasking.” I was so irritated in hearing this that I almost countered, “Guess what Sherlock, neither are you.” It’s not that I had any ill-will towards the guy making the comment, it’s just a fallacy to believe our brains are able to sense/absorb, pre-process, decide, control and act ...
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