emerging companies

Your Elevator Pitch Should Not Be a One Trick Pony

brand, business, communications, emerging companies, entrepreneurship, investors, startups
Joon Shin +
29 Mar 2019
0 Comments

TLDR: One size does not fit all, regarding elevator pitches, so stop treating it like it is. There are plenty of articles out there that give awesome guidelines of how to craft an elevator pitch for startups but I find most of them to be too static for my taste. I feel they mostly regard an elevator pitch as a ...

Looking Beyond the Hockey Stick for Emerging Companies

emerging companies, emerging technologies, entrepreneurship, protagonist group, startups
Joon +
06 May 2013
2 Comments

I don’t use the phrase “hockey stick,” in reference to a startup company’s ability to turn a corner and start performing well, simply because I know there’s more at-play than numbers jumping out at me on a financial forecast. Although I appreciate the shorthand for discussion purposes, I like to pay attention to an indicator that could potentially lead to ...