Credible Branding Starts from Within
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...
Continue ReadingCombining One’s Emotional Intelligence with Ethos, Pathos and Logos in Business
Oftentimes, I find myself referring to Aristotle’s modes of persuasion or appeal in context to building meaningful relationships in business: ethos (credibility, ethical appeal or “character”), pathos (emotional), and logos (logical). Whether people are aware of the different tools at-hand, many use the different modes in varying degrees for different situations and people. In terms of the types of social ...
Continue ReadingHow I See Entrepreneurialism as the Same Spirit of What Independence Day Represents
On this Fourth of July, I’m finally letting what little hair I have down just to reflect what this holiday represents to me. I’ve actually been mulling about it here and there when my mind goes idle but I feel the very same spirit of grit and determination, to make an entrepreneurial endeavor a success and the internal fight to ...
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