switching cost | Joonique

I Hate the Term “Multitasking” – It’s More Like Hyper-Reprioritizing and Hyper-Switching

corporate culture, hyper reprioritizing, hyper switching, mental bookmark, multitasking, musings, opportunity cost, switching cost
Joon +
22 Oct 2010
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Ugh. I overheard someone criticizing another person of not being good at “multitasking.” I was so irritated in hearing this that I almost countered, “Guess what Sherlock, neither are you.” It’s not that I had any ill-will towards the guy making the comment, it’s just a fallacy to believe our brains are able to sense/absorb, pre-process, decide, control and act ...