I Hate the Term “Multitasking” – It’s More Like Hyper-Reprioritizing and Hyper-Switching

• corporate culture, hyper reprioritizing, hyper switching, mental bookmark, multitasking, musings, opportunity cost, switching cost
• Joon+
• 22 Oct 2010
• 0 Comments

Ugh.  I overheard someone criticizing another person of not being good at “multitasking.”  I was so irritated in hearing this that I almost countered, “Guess what Sherlock, neither are you.”  It’s not that I had any ill-will towards the guy making the comment, it’s just a fallacy to believe our brains are able to sense/absorb, pre-process, decide, control and act ...