vision | Joonique

Credible Branding Starts from Within

brand, communications, corporate culture, in the lights, leadership, vision
Joon +
19 Mar 2014
2 Comments

For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...

The Plight of Any Startup Entrepreneur in Stop Motion

action, innovation, musings, passion, startups, video, vision
Joon +
13 Dec 2011
0 Comments

Beyond my consulting with business owners and executives of already-established businesses, I continue to meet a lot of aspiring entrepreneurs / entrepreneurs-in-progress and have been passing along a lot of my lessons-learned to help them on their journey in attaining their dreams. Every now and then, when I need to decompress my brain a bit, I scour the interwebs on ...