Credible Branding Starts from Within
For the better part of seven years, I’ve been advising business owners and startup founders to state, believe in and support their companies’ vision, mission and guiding principles, which can, in turn, impact the culture and brand – what I call their “business platform” (not to be confused with technology platform), a declaration of what the company believes. Just like ...
Continue ReadingThe Plight of Any Startup Entrepreneur in Stop Motion
Beyond my consulting with business owners and executives of already-established businesses, I continue to meet a lot of aspiring entrepreneurs / entrepreneurs-in-progress and have been passing along a lot of my lessons-learned to help them on their journey in attaining their dreams. Every now and then, when I need to decompress my brain a bit, I scour the interwebs on ...
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