I am frequently asked how I’m able to traverse different industries and markets, while providing as much strategic value as possible for each enterprise, whether it’s a startup or a firmly established company. Although I sometimes share this framework with those who I work directly with, I am now publicly sharing how I view, analyze and act, based on years of experience. I call it the 7P’s of Business Abstraction (People, Process, Product, Platform, Phase, Profit & Plan).

Much like Porter’s five forces and the different methods of analyzing marketing mixes, I’ve created my own framework that helps me abstract and apply the development of different businesses in context to their respective situations, industries and markets.


Although this is not a flawless framework, it, in combination with what I call the “business as a vehicle” framework, has proven to be robust and elegant in many of my endeavors. Over time, I not only saw the usefulness of this 7P’s framework in context to companies but also for their most important assets – their employees and what their potential satisfaction may be with respect to each person. Above, you’ll find a cheat sheet of the 7P’s, with a mix of empirical and anecdotal information that’s needed, for the respective contexts (i.e., company vs. employees).

Mr. Shin is a Moore Fellow and an Inc. 500 award winning executive, who possesses continuous intellectual curiosity in the intersections of business, creativity, and technology, with over eighteen years of well-rounded and seasoned leadership of complex initiatives working with many diverse teams across several industries. He is currently a Co-Founder for Content of Characters, Board Member for Dosha Pops, Co-Founder for In The Lights PR, and consults, mentors, and advises other startups; and has held senior leadership positions that demand: corporate governance, executive management, entrepreneurship, intrapreneurship, program management, business transformation, product development, new products / services launch, business development, strategic positioning, technology management and enterprise risk management.