Media Convergence. Communications as a Service (CaaS). Web 3.0. Knowledge Management. What do these buzz words have in common? Bottom line – people. Seems pretty simple right? Not when you’re buried in the weeds of the details, as each of the aforementioned topics can open a cornucopia of discussion and studies in their own rights. Simply put, these services and technologies are “about a person” (i.e., people, places, things, events around them) and also “about a person” (i.e., preferences or how one feels, acts, thinks, etc.) and the relationships between them. (About A Person)2

No, I’m not trying to create a new buzz word, I’m simply remarking how the Internet has opened a world of information and sharing but has also opened Pandora’s box in the creation of new information at break-neck speeds and that we all need help in reducing information entropy.

Traditionally, entropy is brought up in discussions and analyses from a thermodynamics standpoint but has parallel applications in context to data and information. In lay terms, entropy can be described as the level of disorder or randomness. From that perspective, I’m sure you can see where I’m going with this. Our abilities to create new data and information are outpacing our abilities to manage it, to create order or increase predictability.

My fascination of this information “big boom” theory has always stayed with me since my discovery of The Opte Project, a project that was “created to make a visual representation of a space” that would model the Internet based on a bet between two friends, Barret Lyon and Robert Brown. While looking at their last publication of the modeled Internet in 2005, I can’t help to think how closely their map resembles the universe and how chaotic these micro-transactions mean to us as users in this vast and beautiful macroscopic view.

When we overlay people into the equation, all bets are off as our desire to create our own ontology across different technology platforms will always be at-odds with the limitations of such technologies. Since technology is developed by a subset of others in the population, we are subject to their logic in the way they seek information when using their tools.

I’m not saying that we should all create our own tools because the ones that are already out there aren’t suited for our uses. My point is IP-based services and tools are more critical today than ever and will only increase in importance – not just to find certain “types” of information or data but to pinpoint the exact “instance” of data, salient piece of knowledge or timeliness of key communications that meets our needs at a given time in this endless haystack of digital information.

Mr. Shin is a Moore Fellow and an Inc. 500 award winning executive, who possesses continuous intellectual curiosity in the intersections of business, creativity, and technology, with over eighteen years of well-rounded and seasoned leadership of complex initiatives working with many diverse teams across several industries. He is currently a Co-Founder for Content of Characters, Board Member for Dosha Pops, Co-Founder for In The Lights PR, and Advisory Board Member for TriplAgent; consults, mentors, and advises other startups; and has held senior leadership positions that demand: corporate governance, executive management, entrepreneurship, intrapreneurship, program management, business transformation, product development, new products / services launch, business development, strategic positioning, technology management and enterprise risk management.