In The Lights

In The Lights PR is a boutique New York based public relations firm with clients in dance, music, theater, culture, entertainment, culinary arts, health and fitness industries. As former performing artists, the founders launched the company as a way to give these organizations a voice to be heard, a spotlight to shine in, and better way to form long-term relationships with their constituents on a consistent basis.

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Mr. Shin is a Moore Fellow and an Inc. 500 award winning executive, who possesses continuous intellectual curiosity in the intersections of business, creativity, and technology, with over eighteen years of well-rounded and seasoned leadership of complex initiatives working with many diverse teams across several industries. He is currently a Co-Founder for Content of Characters, Board Member for Dosha Pops, Co-Founder for In The Lights PR, and consults, mentors, and advises other startups; and has held senior leadership positions that demand: corporate governance, executive management, entrepreneurship, intrapreneurship, program management, business transformation, product development, new products / services launch, business development, strategic positioning, technology management and enterprise risk management.

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