Combining One’s Emotional Intelligence with Ethos, Pathos and Logos in Business

Oftentimes, I find myself referring to Aristotle’s modes of persuasion or appeal in context to building meaningful relationships in business: ethos (credibility, ethical appeal or “character”), pathos (emotional), and logos (logical).  Whether people are aware of the different tools at-hand, many use the different modes in varying degrees for different situations and people. In terms of the types of social ...

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